You’ve got a few books out. You’ve run ads on Facebook and Amazon. You’ve sent some emails and posted on social as often as possible. You’re selling books—but you know you could be doing better.
What you don’t know is what’s actually working. Or why sales jump one week and flatline the next. Or whether your ad spend is doing anything besides draining your budget.
You want answers. Not another spreadsheet.
What Is AuthorAnalytics?
AuthorAnalytics is the data backbone of AHS. It connects your:
- Sales
- Ad Spend
- Reader Behavior
…into a single set of reports. It gives you a bird’s-eye view of your business—and the ability to zoom in exactly where things are going wrong (or really right).
You don’t need five different platforms. You don’t need a math degree. You just need the truth about your books.
Without AHS, your week probably looks something like this:
- Log into Amazon KDP and try to spot trends
- Check BookFunnel for promo clicks (We LOVE BookFunnel!)
- Switch tabs to Facebook Ads to see if that $40 spend did anything
- Attempt to figure out why Book 2 isn’t selling
- Feel like you’re missing something (because you probably are)
With AHS? One login. One view. Sweet clarity.
What AuthorAnalytics Gives You (And Why You’ll Use It)
While AuthorAnalytics will not track an individual reader’s journey through your ecosystem, it will show you what your overall readership is doing by watching these elements of your business closely.
📈 Sell-Through & Read-Through Reports
These reports show you how many readers are:
- Buying Book 2 after Book 1
- Finishing what they start
- Reading your entire series—or dropping out halfway
You’ll stop guessing and start seeing. You’ll know exactly where to fix your funnel.
📊 Ad Spend Meets Sales
We link your Amazon and Facebook ad spend directly to your sales data. Assign spend by book and see your actual return, not just an ACOS number. Now you know if that $5-a-day Facebook test is actually your best-performing ad strategy. Or if your Book 1 ad is paying off 3 books later.
🔗 ReaderLinks & LinkFlow
AHS gives you a link service that is specialized for the modern author business. We call the service ReaderLinks and it’s included in your subscription. ReaderLinks lets you track exactly what your readers are clicking—from newsletters, ads, and social posts. The LinkFlow report takes it further by showing you how they move through your book funnel.
Most readers are clicking your BookFunnel sample? Then they’re visiting Amazon? Then they’re clicking the link to Book 2 in your back matter?
You’ll see that journey in one visual report.
If a sizable number of readers aren’t even clicking on the back matter link after Book 1, then you know where the fix starts.
What This Looks Like in Real Life
✍️ Day in the Life: The Author Launching Book 4 in a Series
You’ve just released Book 4 in your fantasy series. You’re running Amazon Ads to Book 1, plus a BookFunnel freebie promo to your newsletter list. You’re hopeful—but let’s be real, you’re not sure how things are going.
So you open AHS.
- Homepage: You check overall revenue, pages read, and ad + promo spend. Filter by series. Sales are up—but ad spend’s creeping.
- Book Page (Book 1): You dig into ROI and format-specific trends. Amazon UK is underperforming.
- Series Sell/Read-Thru Report: Shows drop-off between Book 3 and Book 4. That’s your fix point.
- LinkFlow: Your funnel shows drop-off between BookFunnel and Book 2. Time to revisit that blurb or CTA.
In 20 minutes, you’ve found three issues worth fixing—and avoided a day of blind tinkering.
📉 Day in the Life: The Author Trying to Rescue a Slumping Backlist
You haven’t launched anything in a while. Sales are soft. You’re discounting Book 1 in a mystery series and running a few ads—but results are foggy.
- Homepage: Sales are down, spend is steady. You filter by series and see the trend clearly.
- Book Page: KU reads have dropped off drastically. Is something broken?
- LinkFlow: Funnel shows most readers get to Book 2—but not Book 3. You realize Book 2 has no back matter link!
- Series Performance: You downgrade Book 3’s star rating. It’s dragging things down. You can always update it later if your tweak helps.
No panic. Just data. You fix what’s broken, and move forward.
🚀 Day in the Life: The Author Testing a New Promo Strategy
You’re at a local convention handing out bookmarks with a QR code. It links to a free book on BookFunnel. Will it work?
- ReaderLink: You create a QR code link that lands on the BookFunnel download page. You name the link “QR-Con.” You include the QR code in the bookmark design.
- Homepage: After the convention, KU reads are up. That’s interesting.
- Book Page: Your report shows a spike in traffic from the QR code link “QR-Con.” That matches your convention goals.
- LinkFlow: Your LinkFlow report shows 42 people hit the free book’s BookFunnel page, 29 clicked from the back matter link in the free book to Book 1 on Amazon, 14 reached Book 2. Solid conversion.
Now it’s not just a hunch—it’s a repeatable, trackable funnel. You’ll double down next event.
⚠️ A Note on Privacy & Tracking
AHS does not track individuals. Our ReaderLinks and LinkFlow system are anonymous and aggregate—think of it like Google Analytics for your author ecosystem. You’ll see the paths readers take—not who took them.
What You Can Do With AuthorAnalytics
- Spot read-through drop-off across your series
- Evaluate ROI on ads, promos, and expenses—by book
- Analyze readers’ click behavior anonymously
- Compare performance across countries, vendors, and formats
- Customize Series Performance metrics with your own success standards
No single report does it all. But together, they tell the full story—one product, one link, one decision at a time. AuthorAnalytics gives you the clarity to create, promote, and scale your books with confidence.
