AuthorAnalytics: The Triangle That Powers Your Author Business
In the world of indie publishing, “data” isn’t just numbers—it’s the compass guiding your decisions. Yet many authors find themselves juggling disparate tools, each offering a fragment of the bigger picture.
Enter AuthorAnalytics from the Author Helper Suite (AHS), the only platform that seamlessly integrates Sales, Ad Spend, and Link Traffic into a cohesive whole.
Think of these three data points as the sides of a triangle:
- Revenue: The outcome of your efforts
- Ad Spend: The investment you make to reach readers
- Link Traffic: The journey readers take through your content
Together, they form an information structure strong enough to support your author business.
1. Sales: Measuring Your Series’ Success
AuthorAnalytics aggregates sales data from Amazon, Apple, Kobo, and more. You also get powerful context with:
- Sell-through analysis: Shows how well your series pulls readers from one book to the next
- Read-through analysis: Tracks KU page reads and estimates how many readers are finishing each book
You can also dive into your entire Series Performance with breakdowns by country and marketplace.
2. Ad Spend: Evaluating Your Investments
Stop guessing whether your ads are worth it. AHS pulls in your data from Facebook and Amazon, letting you:
- Assign spend to individual books or formats
- See ROI per title or series
- Compare trends across time
The Ad Analysis Tabs let you visualize spend alongside sales and read-through metrics in a clean, sortable layout.
3. Link Traffic: Understanding Reader Behavior
Beyond sales and spend, knowing how readers interact with your content is vital. AuthorAnalytics gives you access to:
- ReaderLinks: Every smart link is geo-routed, trackable, and pixel-ready.
- LinkFlow: Maps how traffic flows across your ReaderLinks—e.g., from Book 1’s back matter to Book 2’s sales page.
Together, these tools help answer key questions: Are readers clicking through? Are they bouncing? Which format is performing best? And is your funnel actually funneling?
The Power of Integration
Seeing one side of your business isn’t enough. AuthorAnalytics connects all three dimensions:
- Marketing input (spend)
- Reader behavior (clicks)
- Sales output (revenue)
This lets you find weak links in your sales funnel, allocate budget wisely, and understand what’s actually working—not just what looks good in an ad dashboard.
Conclusion
Seeing one side of your business isn’t enough. AuthorAnalytics connects all three dimensions:
- Marketing input (spend)
- Reader behavior (clicks)
- Sales output (revenue)
This lets you find weak links in your sales funnel, allocate budget wisely, and understand what’s actually working—not just what looks good in an ad dashboard. With AuthorAnalytics, you’re no longer patching together spreadsheets or guessing in the dark. You’re seeing the full picture—triangulated and actionable.
Ready to strengthen your author business? Dive into the only indie-author platform that unites sales, spend, and reader behavior under one roof. Sign up for your free trial (no credit card required).
