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You know what we love around here? We love things that work. If it helps us sell books, our hearts flicker aflutter. But you know what we love more than things that work? Simple things that work. Simple is so sexy.

With that in mind, here are the basics of Facebook for authors. No jumping through hoops here. Follow these rules and you have a solid foundation to build your presence on the biggest social network on Earth. Or around Earth. Or flowing through the Earth’s… cables. You get the idea.

Consider making a Fan page for your work. This means you can keep your personal separate from your professional connections. Yes, you can still promote your work from your personal page once in awhile but you can’t buy Facebook ads for it.

Put up a great pic in the header with the following specs: 851 pixels wide by 315 pixels tall on PCs. Loads fastest as an sRGB JPG file less than 100 kilobytes. If it’s more than 100k it will get pixelated!

Who writes in your genre? Like their pages and share their posts. This will help people see your taste and influences.

Post every blog post on Facebook too. You can link to the post or post it in its entirety, depending on what you want to get out of the post.

Add pictures whenever possible. Generally, people prefer images to text.

Use Facebook Insights! This is available only to Facebook fan pages, not personal profiles. The insights will tell you what’s working and what is not.

Contests are a wonderful way to get new followers. Use Giveaway Tools at http://giveawaytools.com/ and enable their Facebook tab feature, which will place the contest on your Facebook page.

Post often about what’s going on, but don’t forget to ask questions, too.

What are some basic steps that you take to reach the most readers?

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