ReaderLinks Help – Facebook Ads
Grabbing your Facebook Ads data
Step 1: In order to get an ROI, we need to have some ads data. Assuming you use Facebook ads, let’s jump over to your ads manager and get set up. Once there, click on the view dropdown (it is usually defaulted to Performance) and select Customize Columns.
NOTE: You do not need to remove any columns from the list that are already present, unless you choose to. We just need to make sure that all the columns on the image below are there. Additional columns will not impact anything negatively for ReaderLinks.
- You’re on the Ads tab
- The columns view is set to ReaderLinks
- You’ve selected the correct date
If all three of these things are set, you’re ready to click the Reports dropdown and select Export Table Data.
Note: If you’re on the wrong tab or you don’t have the ReaderLinks column view selected (or it hasn’t been configured correctly), you’ll get an error when uploading to ReaderLinks.
Note: If you upload a date-range report from Facebook, ReaderLinks will average the spend over the month. For example, if you choose to upload from the 1st of October until the 27th of October, and your total ad spend over that time was $270, ReaderLinks would divide that $270 by 27 and make it so each day shows an ad spend of $10.
It’s always best to upload your data one day at a time, where possible.