ReaderLinks Help – Facebook Ads

Grabbing your Facebook Ads data

Step 1: In order to get an ROI, we need to have some ads data. Assuming you use Facebook ads, let’s jump over to your ads manager and get set up. Once there, click on the view dropdown (it is usually defaulted to Performance) and select Customize Columns.

Step 2: Using the middle section of the window that pops up, verify that all of the items listed in the following image are showing up.

NOTE: You do not need to remove any columns from the list that are already present, unless you choose to. We just need to make sure that all the columns on the image below are there. Additional columns will not impact anything negatively for ReaderLinks.

Step 3: Once you have added all the required items, look at the bottom left of the window and you’ll see an option for Save As Preset. Click the checkbox and a field will appear for you to name the preset. Type ReaderLinks into that field and then click Apply.
Step 4: We now have the ReaderLinks view all set, but to make things easier for reporting, you can make it the default view. Doing this will make it so you don’t have to change the view to ReaderLinks every time you want to export your data. If you don’t want this as your default view, that’s fine but make sure you change it to ReaderLinks with each export.
Step 5: When you go to export a Facebook ads report for ReaderLinks, you need to verify three things.

  1. You’re on the Ads tab
  2. The columns view is set to ReaderLinks
  3. You’ve selected the correct date

If all three of these things are set, you’re ready to click the Reports dropdown and select Export Table Data.

Note: If you’re on the wrong tab or you don’t have the ReaderLinks column view selected (or it hasn’t been configured correctly), you’ll get an error when uploading to ReaderLinks.

Step 6: The only item you want selected on the Facebook ads report export popup window is Export as .csv. Everything else should be unselected. Once that’s in place, click the export button and save the file to a place on your computer that you can easily find.
Step 7: Now go back to ReaderLinks and click the Upload ads report button at the top. Choose the file you just downloaded from Facebook and upload it to ReaderLinks. If you set up everything correctly, it should upload without a hitch.
Step 8: Now that you have the Facebook ads data imported, you can scroll down a little and check out your ROI. You’ll need to upload multiple days for this to be accurate, of course.

Note: If you upload a date-range report from Facebook, ReaderLinks will average the spend over the month. For example, if you choose to upload from the 1st of October until the 27th of October, and your total ad spend over that time was $270, ReaderLinks would divide that $270 by 27 and make it so each day shows an ad spend of $10.

It’s always best to upload your data one day at a time, where possible.

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