Since the early days of eBook marketing, John Logsdon and I have been watching for tools that consistently connect authors to their readers. We hate flash-in-the-pan tactics to get readers because even if they work in the short term they tend to become habit, making it tough to move away from the tactic when its day is done.

In our search for what works we’ve found that the following are dependablel because they give you a chance to reach your audience, stay in touch with your audience and respond to the needs of your audience.

  1. Newsletters. Yes, we’ve all heard about how powerful newsletters can be for launching your books and staying in touch. It’s still true.
  2. Social media. If you find the social network that works for you then this can still be a powerful way to keep and grow your audience.
  3. ARCs (Advanced Reader Copies): Sharing your book with beta readers, or early readers, is an excellent way to identify your core fans, get good feedback on your upcoming book and keep them engaged in your work.

We have Mailchimp and its ilk to keep us in the newsletter game.

We have Facebook, Twitter, Instagram, etc. to give us a foothold on social media.

But what do we have to manage ARC teams? Usually a combination of Excel, email, social media, Google Forms and other tracking/communication tools. It’s a big project to manage readers, their issue reports and how much each reader is actually helping you.

Which is why we built Reader Teams for ReaderLinks.

The Reader Teams tool is an ARC management tool that helps you keep track of:

Issue reports. See all of your open, closed and new issue reports in one place.

One link for everyone. Provide your reader team with one link to the issue tracking tool. They can also download the book from this page, find the best way to communicate with you and easily see if the issue they found has already been reported.

Book reviews. You can ask readers to let you know where they reviewed your book and give them proper credit for their efforts in the tool.

Active readers. You can easily see who is helping and who isn’t. This helps you get a clear picture of who you should invite to be on your next Reader Team.

Communication. You can use whatever communication tool you want to to keep in touch with your readers. if you love using FB Groups to communicate with them, then keep on using it. Newsletters are your favorite? Cool. The bottom line is that the Reader Teams tool is meant to complement your existing way of working. We want to make the project management of a reader team easy. And we think we’ve succeeded. Oh, and you can ask general questions of your readers to gauge their response to ideas! Catch them while they’re invested in your book (and your career).

We’ll have more info on how the tool works soon. If you haven’t signed up for the ReaderLinks newsletter yet, then head here¬†and click on the Newsletter link in the header at the top of the page. We’ll send you the latest news on features and when the service will launch! Can’t wait.

Ben Zackheim

 

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