This post touches on a possible opportunity for authors. Amazon is indeed a search engine with commerce on top. As Amazon ramps up their self-serve ad services (in support of that search engine) it’s a good time for all of us to do some research.
These are a couple of questions we all need to find the answers for.
1) How did initial adopters of Google’s AdSense take advantage of moving first?
2) What tactics did an advertiser follow to get the best response with the fledgling Google Ads?
Do you see where I’m going here? Bottom line: Amazon’s ad services will only grow. Authors should learn from the past and take a deep look at how Google’s ad products rolled out and how advertisers took advantage of being first to market.
I’d agree with anyone who argued that Amazon is no Google, business-wise or in spirit. In addition, Amazon is old and wise so it’s not fair to compare them to the young Google and their fledgling ad services. However, self-serve ads ARE new to Amazon. So they are likely to (eventually) be aggressive in their ad products’ tools and services. Including detailed reporting! These opportunities don’t arrive every day, folks!
I’ll let you know what I find out. But please feel free to do your own research and discuss here. I know we’ve all had mixed results with Amazon ads, at best. I’d argue we should be patient and stay engaged.